Client: Contest Apps LLC.
Empowering businesses with tools to reach and promote to new markets.
Two people had an idea to create web based software that would allow small businesses to create online promotions and contests the way big businesses promote without having to spend big business money. "Contest Apps" was then born. They needed a brand and the UI for their "App" portal. The brand needed to communicate this new path and it's uniqueness to the market. It was a fun problem to tackle.
The solution and results:
We ended up creating a sleek and modern identity that effectively communicated the accessibility and power of the product. Contest Apps sold over sixty contests and promotion projects after launching the product. The brand has been effective and the company is currently taking a new direction to automate the contest creation process.