TSC County Fair

Client: Tractor Supply Company Date: March, 2010

The perfect type of event to promote the "Out Here" lifestyle.

TSC is more than a store that sells supplies and tools to farmers. They support a self sustainable lifestyle. Therefore they encourage their store managers to connect with the community as often as they can. The county fair initiative is designed to help all of the TSC stores support their local county fairs. They needed a tool where all of their stores can login and register for corporate support in the form of in-store and "at the fair" kits so stores can support theirs while staying in-brand. This tool also was designed so that the DM's and RVP's and corporate could login and view the activity of the stores and track the success of the initiative.

While we designed, developed and built this tool, we felt that it needed it's own brand so that TSC corporate and it's customer base could connect to TSC's commitment to supporting the "Out Here" lifestyle through County Fairs.

The solution and results:

This solution combined TSC's core brand standards with vintage fair visuals like the banner and the stars. The font and color scheme stayed within the TSC branding.

Since the program's launch, over 1200 TSC stores have supported county fairs both in-store and at the fairs themselves. Sales of certain products have seen a boost and the initiative has become a permanent piece of TSC's community marketing. We are proud to have been involved with this project and are proud of the work we've done for such a great client.