Bulwark FR Mobile App IOS/Droid
Client: VF Imagewear / Bulwark FRDate: June, 2012
An app with two objectives.
Bulwark is a company that makes fire resistant clothing for different industries. They needed an app that could could do 2 things. 1. Give their sales force a mobile tool to help them close deals out on the road. 2. Provide info and tools for the indivual consumer to become better connected with their product.
We not only designed and developed the app, we also created the look to fit within their already established branding. We also built a custom CMS so the client can update content on the fly without having to constantly update the app. This app features Bulwark's entire product line, an HRC guage that helps consumers know what they should buy, an outfit guide, catalog viewer, video resource center, distributor locator so the consumer can contact them directly, and an event calendar.
Since the launch of the app, there have been thousands of downloads and all of the client's sales force is armed with a tool that can help them sell their products on the road. There have been nearly 25,000 different product searches with over 14,000 app sessions within the first 6 months from when the Bulwark FR app launched.